This panel discussion [titled 'Representation of Indian Homemakers in Entertainment Media'] was part of the Homemaker story project, initiated by Tell Me Your Story. I was Project Lead and moderator.
Dr. Darshil Bhatt is the Head of Programming at Viacom18. He was also the Cluster Programming Head of 92.7 Big FM, Regional Program Director at 94.3 MY FM, National Music Manager at Jagran Radio Mantra as well as a Radio Jockey at 92.7 and 93.5 FM.
Amrita Goswami is the Senior Commissioning Editor at MX Player. She was also the Brand Head of Marketing at Star Plus, and a Senior Strategic Planning Director at Ogilvy. Before starting her PhD in Cinema Studies where she researched the contemporary Hindi content industry, Amrita worked in the market research and advertising industry in India.
Baljit Singh Chaddha currently heads Content for ALTBalaji. He has around two decades of experience in the media and entertainment industry. Mr. Chaddha has launched multiple digital shows with Alt Balaji, Zee5 and Mx Player. His creations include His Story, The Married Woman, Baarish, Code M, Fittrat, Apharan, Paurashpur, Cartel and many more. A Graduate from Sydenham Mumbai with Masters in Business Management from Asian Institute of Management (Philippines) along with a Masters in Finance from McGill university (Canada), Mr. Chaddha started his journey with Sansui Software as a Graphic Designer. During his professional stint he has been with mega brands like Citi Bank, Barclays, HSBC, Bloomberg and Star Network.
Panel discussion date: 12 September 2021
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